Kelly possess a multifaceted skill set that revolves around core values of Diversity, Equity, and Inclusion, ensuring influencer partnerships contribute to a representative and inclusive brand narrative. Their approach centers on creating authentic and impactful content that resonates with diverse audiences, thereby facilitating new customer acquisition and enhancing campaign launch programming. They specialize in scaling effective paid partnerships, ensuring that collaborations not only drive results but also align with the brand's values. Through evergreen influencer community engagement strategies, they foster User-Generated Content (UGC) that bolsters brand credibility and resonance. They prioritize clear tracking and reporting methodologies, providing insights into ROI-positive campaigns. Additionally, their expertise lies in developing target customer segmentation, launching successful affiliate programs, and offering clear communication and project management throughout the process. With a commitment to cross-functional collaboration, they advise on influencer strategy relative to the company's stage and growth trajectory, ensuring a strategic and adaptive approach to influencer marketing.